For my freelance work, I focus on collaborating with local art institutions and artists to cultivate brand identity, merchandise, and publicity materials.
For my freelance work, I focus on collaborating with local art institutions and artists to cultivate brand identity, merchandise, and publicity materials.
sarah
guinan
Flour Garden bake Shop
Logo Design & Branding
Project Brief: I was asked to create a logo and brand guidelines for Flour Garden Bake Shop, a Massachusetts-based, women-owned bakery. This logo was needed for packaging and point-of-sale items, as well as social media and web.
The client wanted to evoke the grotesque, visceral style of 90s cartoons like The Ren & Stimpy Show and Aaahh!!! Real Monsters.
I presented the client with two sketched directions. Option 1 fulfilled their subject matter request. Option 2 was my own interpretation of the band name. They ultimately selected Option 2.
