For my freelance work, I focus on collaborating with local art institutions and artists to cultivate brand identity, merchandise, and publicity materials.
For my freelance work, I focus on collaborating with local art institutions and artists to cultivate brand identity, merchandise, and publicity materials.
sarah
guinan
Project Objective
I was asked to create a logo and brand guidelines for Flour Garden Bake Shop, a Massachusetts-based, women-owned bakery. The client needed assets for packaging and point-of-sale items, as well as social media and web.
Milk Master
Album Art Illustration
Moodboard
I began this project by conducting a competitive analysis of bakeries in the area to determine how we could break the mold visually. From there I created three moodboards, of which the client selected a bold, vibrant direction. This would introduced some much-needed energy into the baking space.
"Flour Garden Bake Shop comprises a proud mother daughter duo, committed to bringing joy to those searching for the cherry atop their milestone celebration. Vibrant warm tones, chunky text, and iconic shapes will set this bakery apart from competitors who often opt for more delicate visuals."
We wanted this brand identity to capture: Cheerful, Modern, Memorable, Rooting-for-You.
Concepts
Final Deliverable
